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blog on bus insight

The ‘Do Nothing’ heuristic

Sometimes the thought of making ‘big’ decisions gives us that ‘rabbit in the headlights’ look.  ‘Big’ decisions often have outcome can have a significant impact to either ourselves or our company. Lack of information can make these decisions harder to make. Constant decision making over sustained periods of time, and having to make decision in high […]

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innovation tools

Mind mapping your testing strategy

I recently was asked to do a talk on software testing for a group of iPhone developers.  I decided to speak to them at a practical level and talk about how I approach software testing, as I wanted them to understand that there are different ways you can perform software testing other than resorting to […]

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BlogRoll insight

This heuristic is backwards

So, I came up with a cunning plan…..