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business

Reality bites

Who doesn’t love the internet? As a small business owner of a software testing consultancy, its a great way to promote myself along side the bigger companies.
However, I’m discovering the major minus side to promoting on the internet. That is, its too absorbing. I can’t resist reading those cursed google stats every day. I check how many people read my blog and from which country they are.
Then, I recently re-discovered that the best way to promote myself is to meet people…..in the flesh, face to face… you know, where you shake hands and make eye contact. They weren’t virtual people in second life, but real ones that you can touch, have a drink with.

I went to a networking event recently and got more contacts in two hours, than my weeks of stressing over web visitor numbers. A side bonus was the encouragement I received which renewed my determination in making my business succeed.

So here’s my new resolution. Shut down the computer, walk out of my office and starting talking to people. Who knows where or what it will lead me to?

By Anne-Marie Charrett

Anne-Marie Charrett is an internationally recognized expert in software testing and quality engineering.
She keynotes at international conferences on the topic of Quality, Coaching, and Leadership.
Ex-Head of Engineering at Tyro Payments where she transitioned testers to a quality coaching model
Consultant on Quality Engineering, developer of the quality operating model. Invented and rolled out a consulting model for quality engineering.
Consulting across FinTech, Media, Government, Insurance, Banking & Telco Sectors
Creator and Lecturer of Enterprise Software Testing course at UTS Australia. Co-developed a coaching model aiming to transfer testing skill and know-how using the Socratic method.
B.Eng (Hons) Electronic Engineering (I really am a quality engineer!)
Based in Sydney, Australia works – internationally.

2 replies on “Reality bites”

I agree entirely. It is important to have a professional and informative web presence, but getting work (i.e. making a sale) via web advertising will have a very, very low hit rate. Until you have the contract/job, you are a sales person – get out there and sell! Don’t be passive and wait for people to come to you – that’s just waiting for good luck. Be active – network, meet people, call them, follow up meetings with calls, etc. People will actively seek you out on the ‘net once they know who you are.

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